Ethical code

Sustainable innovation

Alea has always been strongly committed to ensuring and offering an innovative product, in step with the new technologies and able to meet the demands of the most demanding customers.

The constant search for cutting-edge fabrics and production techniques is one of the challenges that every day animates the work of the AFI production team.

The shirts produced are exclusive creations, able to maintain the high quality standards of the product, without ever relinquishing the unmistakable Italian design that has always characterized its production.

Extreme attention is paid to the research of new fabrics, in particular those of organic origin, such as cottons characterized by natural colors obtained from the extraction and processing of natural pigments, with a view to increasing attention to environmental sustainability which immediately involved production processes.

In addition, the development and adoption of the innovative “VIROBLOCK” technology, which characterizes the Safety shirts, allows to obtain a product able to meet the highest quality standards. Alea’s commitment, as a result of the pandemic, was to invest even more in a fabric able to meet the demand of customers and tie comfort to safety.

Cutting-edge manufacturing techniques allow to combine with mastery the sartorial aspect to the performance of technical fabrics and wrinkle free Alea shirts: a mix of personality transmitted by exclusive prints, unique design, typically Italian style and incomparable quality, without forgetting the eco-friendly aspect.

Alea cares about the protection of the environment. On our online shop you can now donate one euro for each purchase and thus contribute to our reforestation project with Treedom. Find out more

key stakeholders

Italian shirts

Over the years, the Alea brand has acquired and strengthened a close network of relationships with its key stakeholders.

The sales force, consisting of a nationwide distribution of agents and promoters affiliated to the company, has allowed AFI to establish strategic partnerships, for the production and exclusive brand licensing with international menswear brands such as Calvin Klein, Tommy Hilfiger Tailored, Christian Lacroix, Ungaro, Michael Kors, Carlo Pignatelli and Aquascutum.

In addition, it has established relationships with the best textile manufacturers on the national and international scene, the result of careful research to always offer an innovative and high quality product.

The loyal clientele, both wholesale and retail, makes AFI an absolute protagonist and reference point in the Italian shirt market.

By virtue of the ongoing corporate restructuring, the challenges for the future especially concern the development towards international markets, in addition to the main objective of strengthening the brand’s reputation in Italy and in the world.

This despite the crisis that has hit hard the fashion industry in the last year, the uncertainty that characterizes this historical period and the increasingly fierce competition.

The impressive production plant and the effort of employees and external collaborators, committed to achieving the objectives of AFI: from the administrative and creative headquarters of Savignano sul Rubicone to the two production facilities.

Modern and functional work environments, where health and safety are at the forefront, with the scrupulous application of all regulations to prevent accidents for workers during the performance of their activities.

A solid, shared and positive corporate culture allows all people involved to live and operate serenely. The great history of Alea, a family business that has always kept alive the relationship with its community of reference, still makes it possible to conceive the workplace as if it were home. The harmony and family sense transmitted to all employees and collaborators, in addition to the teamwork that has been carried out in these 69 years of incessant activity, allow to still keep faith with the same entrepreneurial spirit that animated the project in 1952.