The fashion shows in Milan and the Pitti in Florence have just ended.
Many new features planned for the upcoming winter season, which sees the protagonist innovation at 360 degrees:
• An ever closer connection between online and retail, between virtual and physical, whose primary objective is to accompany the customer in an increasingly personalized shopping experience;
• Innovation and sustainability in the materials used, the exclusion of chemical processes and the reuse of fabrics: ethical and conscious choices that more and more stylists adopt for the production of earth-friendly garments;
• To mix male and female: brands like Gucci and Bottega Veneta have chosen to present their collections for men and women in a single fashion show, overturning the concept of fashion shows and loading them with new meanings.